A full breakdown of commission, marketing, conveyancing and the line items most sellers forget — and why the agent's fee is rarely the biggest number on the page.
Start with the numbers that actually leave your account
Selling a home on the Gold Coast in 2026 is, at minimum, a five-figure exercise, and for homes above $1.5M it almost always sits in the low six figures once every bill is on the table. The reason it surprises people is that the individual costs arrive at different times — some before the campaign even starts, some only at settlement — so there isn't one moment where you see the total lined up in a single row.
This guide lines them up. Conservative range, realistic range, and the levers that actually move the number up or down.
Agent commission
Traditional Gold Coast agents sit between 2% and 3% commission. On a $1,000,000 sale that's $20,000 to $30,000; on a $2,000,000 sale it's $40,000 to $60,000. The higher rates are more common in boutique and luxury agencies; the lower rates are more common in franchise models that pay agents per-listing.
Commission is almost always paid at settlement, not up-front, and it's usually deducted from the sale proceeds by your conveyancer. That is useful for cashflow, but it also means the number doesn't feel real until after the deal is done — which is part of why sellers under-price it in their planning.
The One Club's fee is 1%. On the same $1,000,000 home, that's $10,000; on the $2,000,000 home, $20,000. Same campaign, half to a third of the commission.
Marketing package
With most traditional agencies, marketing is billed separately from commission. A typical Gold Coast mid-tier campaign runs $4,000 to $8,000. Premium campaigns with auction, drone, Matterport and stronger portal placement run $8,000 to $15,000. Luxury campaigns with dedicated landing pages, print, and out-of-home media run $15,000 to $35,000.
Most of that money is spent in the first two weeks of the campaign, so if the property sits, you're still paying for a second round of portal upgrades whether the first one worked or not.
With The One Club, photography, floor plans, digital remarketing and the full campaign itself sit inside the 1% commission. The only separate marketing line is your chosen realestate.com.au and Domain listing tier — which you decide based on price bracket and visibility — plus an optional Matterport walkthrough if you want one.
Conveyancing
A Queensland conveyancer or solicitor typically charges between $1,000 and $2,500 for a standard residential sale, with complexity (off-the-plan, body corporate, split titles, duplex arrangements) pushing it higher. For a luxury or off-market deal, expect the upper end and potentially more if there are trust or company structures involved.
Conveyancing is worth paying for properly. Mistakes in contracts at settlement cost far more than the saving from using the cheapest option.
Mortgage discharge, bank fees, adjustments
Most lenders charge a mortgage discharge fee of around $350 to $600, plus any unregistered penalty interest or break costs if you're on a fixed loan. If you'd prepaid council rates, water, or strata — those are adjusted at settlement in your favour or against you.
Title registration fees and transfer fees for the sale side are usually minimal ($200 to $500 range), but confirm with your conveyancer.
Preparation: styling, repairs, clean
This is the line that varies most, and the line that pays back most reliably when you spend on the right things. Budget conservatively $2,000 to $5,000 for a good deep clean, minor repairs, a touch-up paint job in the highest-traffic rooms, and a few strategically placed styling pieces. Full virtual or physical staging for a premium property can add $3,000 to $12,000 and routinely returns multiples of that back.
What rarely pays back: full kitchen or bathroom renovations undertaken in the last six weeks before listing. Photography and staging will do more, faster, for a fraction of the money.
A realistic worked example
Consider a $1,500,000 Palm Beach home going to market in autumn 2026. Traditional path: 2.5% commission ($37,500) + $8,000 marketing + $1,800 conveyancing + $500 discharge + $3,500 prep = $51,300.
The One Club path: 1% commission ($15,000) including campaign + $2,200 portal tier + $400 optional Matterport + $1,800 conveyancing + $500 discharge + $3,500 prep = $23,400.
Same campaign quality, same negotiation at the finish. A saving of roughly $27,900 — enough to cover one full year of the average Gold Coast private school, or to meaningfully accelerate the deposit on the next property.