On a $950K Edge Hill sale, a 2.5% traditional agent charges $23,750 in commission. Here is exactly what The One Club's 1% fee saves, and what it still includes.
The real comparison, side by side
On a $950K Edge Hill sale, the commission line alone is one of the largest numbers on the settlement statement, and it is also the one number sellers have the most control over before they sign an agency agreement. Traditional Edge Hill agents typically charge between 2% and 3%, which on this sale works out to $23,750 to $28,500. The One Club charges a flat 1%: $9,500.
That is a saving of roughly $14,250 on commission alone, before marketing is even counted, and marketing is where the traditional model adds its second bill.
What 2.5% actually costs on a typical Edge Hill sale
Take the midpoint of that range, a 2.5% traditional agent on a $950K Edge Hill home charges $23,750 in commission. Most traditional agencies then invoice marketing separately: photography, floor plans, portal upgrades and signage typically add another $4,000 to $10,000 on top, billed whether the campaign works in the first cycle or needs a second round of spend.
What 1% costs, and what is actually included
The One Club's 1% fee includes professional AI-enhanced photography, floor plans, a full digital marketing campaign, open home management, negotiation and end-to-end contract management through to settlement. For Edge Hill specifically, that includes photography that properly captures the elevated stilted layout and Whitfield Range or Botanic Gardens proximity that define the suburb's character-home premium. The only separate line is your chosen realestate.com.au and Domain portal tier, and a flat $199 Matterport® 3D Showcase and drone flyover, the kind of add-on other Edge Hill agencies bill as a $1,000–$1,500 line item.
Where the saved money actually goes
Edge Hill is chronically undersupplied, which means the agency you choose has less influence over whether your home sells than in almost any other Cairns suburb. What the agency does influence is how much of the sale price you actually keep, and a $14,250 saving is the clearest example of that.
The one caveat worth knowing
A lower commission rate only saves you money if the campaign still performs. The reason the number works for Edge Hill sellers is that photography, floor plans and digital marketing are the same regardless of the fee percentage, they are a largely fixed cost to produce, not a cost that scales with commission. A smaller fee does not have to mean a smaller campaign; it means the agency's margin is smaller, not your marketing budget.