I’m Bobby.

Now based in Cairns, with more than ten years selling property in London and Queensland, and the conviction that the way Australian agencies have priced themselves for the last twenty years is overdue for a rethink.

I run every campaign personally. Photography, floor plans, the digital push, every open home, every offer call, every contract chase, same agent, valuation through to settlement. The handover-to-junior model never made sense to me; you hire an agent for their reading of the market and their negotiation, and that is exactly what you should get from them.

I lean on AI where it makes the work better, image enhancement, comparable-sales modelling, buyer remarketing, but the parts that need a human (pricing strategy, the conversation with a hesitant buyer, the awkward chat about a low offer) are not delegated. They are why agents exist.

Every property I take on receives the same treatment: same photography brief, same floor-plan craft, same standard of campaign, regardless of price bracket. And every additional dollar I negotiate for you flows back to both of us. Aligned incentives are the only kind worth running on.

If you are selling, you get one experienced agent end-to-end, real comparable-sales data behind the asking price, and a campaign that actually shows your home at its best. If you are buying, I will tell you when a property is a genuinely good buy, when it is not, and what to ignore. Either way, the answers are honest, and the calls get returned.