On a $1.8M Broadbeach sale, a 2.5% traditional agent charges $45,000 in commission. Here is exactly what The One Club's 1% fee saves, and what it still includes.
The real comparison, side by side
On a $1.8M Broadbeach sale, the commission line alone is one of the largest numbers on the settlement statement, and it is also the one number sellers have the most control over before they sign an agency agreement. Traditional Broadbeach agents typically charge between 2% and 3%, which on this sale works out to $36,000 to $54,000. The One Club charges a flat 1%: $18,000.
That is a saving of roughly $27,000 on commission alone, before marketing is even counted, and marketing is where the traditional model adds its second bill.
What 2.5% actually costs on a typical Broadbeach sale
Take the midpoint of that range, a 2.5% traditional agent on a $1.8M Broadbeach home charges $45,000 in commission. Most traditional agencies then invoice marketing separately: photography, floor plans, portal upgrades and signage typically add another $4,000 to $10,000 on top, billed whether the campaign works in the first cycle or needs a second round of spend.
What 1% costs, and what is actually included
The One Club's 1% fee includes professional AI-enhanced photography, floor plans, a full digital marketing campaign, open home management, negotiation and end-to-end contract management through to settlement. For Broadbeach specifically, that includes the interstate-facing digital campaign the suburb's buyer pool actually needs, a large share of Broadbeach buyers are shopping from Sydney or Melbourne before they've booked a flight. The only separate line is your chosen realestate.com.au and Domain portal tier, and a flat $199 Matterport® 3D Showcase and drone flyover, the kind of add-on other Broadbeach agencies bill as a $1,000–$1,500 line item.
Where the saved money actually goes
On a $1.8M Broadbeach apartment, a $27,000 saving is close to a full year of body corporate fees on a beachfront tower, or a meaningful head start on the deposit for the next property. It is real money, not a rounding error, and it exists purely because the fee percentage changed, not because the marketing did.
The one caveat worth knowing
A lower commission rate only saves you money if the campaign still performs. The reason the number works for Broadbeach sellers is that photography, floor plans and digital marketing are the same regardless of the fee percentage, they are a largely fixed cost to produce, not a cost that scales with commission. A smaller fee does not have to mean a smaller campaign; it means the agency's margin is smaller, not your marketing budget.