On a $1.9M Palm Beach sale, a 2.5% traditional agent charges $47,500 in commission. Here is exactly what The One Club's 1% fee saves, and what it still includes.
The real comparison, side by side
On a $1.9M Palm Beach sale, the commission line alone is one of the largest numbers on the settlement statement, and it is also the one number sellers have the most control over before they sign an agency agreement. Traditional Palm Beach agents typically charge between 2% and 3%, which on this sale works out to $38,000 to $57,000. The One Club charges a flat 1%: $19,000.
That is a saving of roughly $28,500 on commission alone, before marketing is even counted, and marketing is where the traditional model adds its second bill.
What 2.5% actually costs on a typical Palm Beach sale
Take the midpoint of that range, a 2.5% traditional agent on a $1.9M Palm Beach home charges $47,500 in commission. Most traditional agencies then invoice marketing separately: photography, floor plans, portal upgrades and signage typically add another $4,000 to $10,000 on top, billed whether the campaign works in the first cycle or needs a second round of spend.
What 1% costs, and what is actually included
The One Club's 1% fee includes professional AI-enhanced photography, floor plans, a full digital marketing campaign, open home management, negotiation and end-to-end contract management through to settlement. For Palm Beach specifically, that includes a Matterport 3D Showcase and drone flyover as standard within the flat $199 add-on, critical here given how many genuine Palm Beach buyers are deciding whether to book a flight before they've seen the home in person. The only separate line is your chosen realestate.com.au and Domain portal tier, and a flat $199 Matterport® 3D Showcase and drone flyover, the kind of add-on other Palm Beach agencies bill as a $1,000–$1,500 line item.
Where the saved money actually goes
Palm Beach is currently the most-watched suburb on the Gold Coast, and every well-presented listing draws interstate competition regardless of which agency runs it. A $28,500 saving means that competitive result costs you a third of what it would with a traditional 2.5% agent, for the same buyer pool and the same negotiation at the finish.
The one caveat worth knowing
A lower commission rate only saves you money if the campaign still performs. The reason the number works for Palm Beach sellers is that photography, floor plans and digital marketing are the same regardless of the fee percentage, they are a largely fixed cost to produce, not a cost that scales with commission. A smaller fee does not have to mean a smaller campaign; it means the agency's margin is smaller, not your marketing budget.