On a $1.26M Southport sale, a 2.5% traditional agent charges $31,500 in commission. Here is exactly what The One Club's 1% fee saves, and what it still includes.
The real comparison, side by side
On a $1.26M Southport sale, the commission line alone is one of the largest numbers on the settlement statement, and it is also the one number sellers have the most control over before they sign an agency agreement. Traditional Southport agents typically charge between 2% and 3%, which on this sale works out to $25,200 to $37,800. The One Club charges a flat 1%: $12,600.
That is a saving of roughly $18,900 on commission alone, before marketing is even counted, and marketing is where the traditional model adds its second bill.
What 2.5% actually costs on a typical Southport sale
Take the midpoint of that range, a 2.5% traditional agent on a $1.26M Southport home charges $31,500 in commission. Most traditional agencies then invoice marketing separately: photography, floor plans, portal upgrades and signage typically add another $4,000 to $10,000 on top, billed whether the campaign works in the first cycle or needs a second round of spend.
What 1% costs, and what is actually included
The One Club's 1% fee includes professional AI-enhanced photography, floor plans, a full digital marketing campaign, open home management, negotiation and end-to-end contract management through to settlement. For Southport specifically, that includes marketing that names the right micro-pocket, Broadwater-facing, CBD-walkable or school-catchment, because generic Southport listings underperform against ones that are specific. The only separate line is your chosen realestate.com.au and Domain portal tier, and a flat $199 Matterport® 3D Showcase and drone flyover, the kind of add-on other Southport agencies bill as a $1,000–$1,500 line item.
Where the saved money actually goes
Southport's house prices grew close to 20% in the past year, which means the dollar value of the commission percentage has grown with it. An $18,900 saving on a Southport sale today buys meaningfully more than the same percentage saving would have two years ago.
The one caveat worth knowing
A lower commission rate only saves you money if the campaign still performs. The reason the number works for Southport sellers is that photography, floor plans and digital marketing are the same regardless of the fee percentage, they are a largely fixed cost to produce, not a cost that scales with commission. A smaller fee does not have to mean a smaller campaign; it means the agency's margin is smaller, not your marketing budget.